"Banned In Cupertino"

Way back when I was a young teenager in the late 1950's, one of the best ways to promote the sale of more books was to get it "Banned In Boston". It was a sure fire way to jack up book sales into the stratosphere.

Steve Jobs appears to be a control freak who either does not understand the predictable behavior of the book-buying public, or he secretly wants to promote the sale of the new unauthorized biography of him, or he just doesn't care about the consequences of his decision to ban all books published by John Wiley & Sons in all Apple retail stores.

I suspect the third reason may be the correct one. In any event, I believe that the new book "iCon: Steve Jobs, The Greatest Second Act in the History of Business," by Jeffrey S. Young and William L. Simon will sell a good many more copies than it would have had Jobs simply ignored it.